COINBASE / CAMPAIGN FILM 01Watch on YouTube ↗
Prepared for Pat & Viru / AndX
Give your promotion
a story that moves people.
A coordinated video content campaign to build understanding, increase engagement and encourage sign-ups for AndX.
01 / Case study · Coinbase
Creative that captures attention.
A campaign built for action.
Our longstanding Coinbase relationship gives us relevant experience in video-led app marketing. The latest campaign described in our outreach generated 5× as many downloads during the month it ran.
Watch the campaign creative below, then explore the reported results.
APP ACQUISITION5×Downloads during campaign month
AUDIENCE28,169+Unique users reached
VISIBILITY97,271+Social media impressions
ENGAGEMENT+1.5%Reported CTR improvement
MEDIA INVESTMENT$1,853Total advertising spend
Explore more of our work
See the animation and video projects in the Pixel Studios portfolio.
What this means for AndX
We’ll bring the same focus on clear product storytelling, purposeful video assets, audience testing and ongoing optimization to your launch.
02 / One connected campaign
Attention. Understanding.
A clear next step.
Short ads that open the conversation
Lead with a strong hook and a relevant message to introduce AndX’s promotion.
An explainer that connects the dots
Show the value of the offering and explain why the audience should take the next step.
A focused landing experience
Give viewers a consistent message and a straightforward route to the agreed sign-up action.
03 / Your $2,500 package
Everything working
toward the same goal.
The package covers production, landing-page creation and campaign management. Advertising spend is separate.
60-second animated explainer
Explain AndX’s offering and current promotion in an accessible story. Includes scriptwriting, storyboard, professional voiceover and animation.
Two short ad cutdowns
Adapt the core video into two concise ads with strong opening hooks and clear calls to action. Final lengths and placements will be agreed at kickoff.
Dedicated landing page
Connect the video message to a mobile-friendly sign-up experience, with campaign copy, approved product information and a focused next step.
YouTube setup & management
Campaign structure, audience targeting, creative setup and budget allocation for the agreed promotion.
Weekly optimization
Review campaign delivery and test audiences, hooks and calls to action. Adjust spend using the available performance data.
Final performance report
Summarize spend, reach, views, clicks and tracked sign-ups, with recommendations for the next campaign.
Final messaging, promotion details, target audience, video cutdown lengths, landing-page requirements and review rounds will be agreed at kickoff. Product claims and promotional terms require AndX approval.
Paid media / Separate marketing budget
$1,000–$2,000 USD
paced across the campaign.
Your advertising budget is separate from the $2,500 production and management fee. We’ll agree the total before launch and use it gradually throughout the 3–4 week campaign.
Launch with a measured daily budget
Begin with controlled spending to compare audiences and video ads, check tracking and understand the initial response.
Direct spend toward stronger results
Review performance each week and gradually shift the available budget toward the audiences and creative showing the strongest engagement and sign-up signals.
Keep the campaign active throughout
Monitor spending against the agreed end date so the budget supports the full campaign period. Include actual media spend and performance in weekly updates and the final report.
Budget control: The $1,000–$2,000 is the total suggested media budget for the full campaign, not a weekly charge. We won’t spend it all at launch or exceed the approved total without your approval.
04 / How we’ll deliver
From first brief
to campaign insights.
Align the brief
Review AndX’s offering, the current promotion, target audience, brand assets, sign-up journey and campaign objective.
Write and storyboard
Develop the central message, script and storyboard. Agree the opening hooks and calls to action before animation.
Produce the video toolkit
Create the animated explainer with voiceover and produce the two ad cutdowns. Review the assets together before launch.
Build the landing page
Create the campaign page and check mobile usability, sign-up links or forms, and available conversion tracking.
Launch YouTube campaigns
Configure targeting, placements, ad assets and the agreed media budget. Launch once the creative and destination are approved.
Optimize and report
Manage the campaign for 3–4 weeks with weekly optimization, followed by a final report and recommendations.
Timing: Production and landing-page preparation happen before the active 3–4 week advertising period. We’ll agree the production schedule around your promotion dates at kickoff.
05 / The active campaign
Learn. Refine. Improve.
Launch & establish a baseline
Check delivery, tracking and initial creative response.
Test the message
Compare audiences and ad versions using views, clicks and available sign-up data.
Refine the allocation
Adjust targeting and budget toward the stronger signals.
Consolidate & report
Continue optimization through the agreed end date and prepare final recommendations.
06 / Expected outcomes
A campaign you can
understand and measure.
What we’re working toward
Greater awareness of AndX’s promotion, stronger engagement with the offering, relevant landing-page visitors and measurable sign-ups.
We’ll use the campaign to identify which video messages and audience groups show the clearest response.
What we’ll report
- Media spend, reach, impressions and views
- Clicks and click-through rate
- Landing-page traffic
- Tracked sign-ups and cost per sign-up
- Creative and audience performance
Conversion reporting depends on access to the relevant advertising and analytics accounts. Specific results are not guaranteed; Coinbase results are historical examples, not AndX forecasts.
07 / Details, answered
A clear scope from the start.
What does the $2,500 cover?
Production of one 60-second animated explainer and two ad cutdowns, a dedicated landing page, YouTube campaign setup and 3–4 weeks of management, weekly optimization and a final report.
Is advertising spend included?
No. The suggested media budget is $1,000–$2,000, separate from the $2,500 service fee. This brings the planned total investment to $3,500–$4,500. We’ll use the approved ad budget gradually across the full 3–4 week campaign, monitor pacing and optimize allocations each week.
What access and information do you need?
Brand assets, approved promotion details, product information, the intended audience, relevant landing-page or sign-up access, and YouTube advertising and analytics access.
Does the package include Meta or email marketing?
This proposal covers YouTube advertising. Other channels and additional marketing services can be scoped separately if needed.
Pixel Studios × AndX
Let’s walk through
the approach together.
We can review the campaign, align it with your promotion, and confirm the scope and production dates in a brief call.
Hussam Khan
Head of Client Acquisition & Account Management
hussam@pixelstudiosinc.com